Get the message? - Featured in The Argus
By Sarah Lewis-Hammond Extract from The Brighton Argus...
It has been said that, given the overwhelming evidence, climate change is no longer the problem of scientists. Instead, it is the salesmen who have to do the hard work.
But communicating environmental issues is not easy: too much doom turns people off and humour can be a little too subjective, as 10:10 found out to their detriment, with their controversial No Pressure video.
Nick Christoforou is one of the co-founders of Neo ethical communications and is now the sole director. He moved to Brighton from London in 1991 to attend the University of Sussex and says, “The moment I arrived in Brighton it felt like home. For me it’s always been an open-minded, compassionate and creative hub. That fits perfectly with what Neo is about.”
The agency was set up in 2002 and the nearly ten year-long journey has taught him what people do and don’t listen to. “The serious, preachy approach doesn’t work, it’s as simple as that,” he says. “You can scare people into making an initial change but it doesn’t sustain itself long-term. People just switch off. No one wants to be told how bad things are and people know there is an issue. We don’t need to repeat the same message.”
Read the full article here.
9:24am Monday 26th September 2011
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