Our round-up of the year in campaigns

It’s been a great year for charity and non-profit campaigns. From Greenpeace’s Barbie to the National Trust’s attempt to recruit 10,000 inexperienced farmers, some of the world’s best causes have put themselves firmly in the spotlight. Here are the ones that caught our eye:
1. Operation Cup of Tea – the Twitter led backlash to the riots was a quintessentially English example of social media being used for social good.
2. We were impressed by the 4D projection mapping and sheer creative brilliance of Anglican Water’s Keep It Clean campaign.
3. Simple, beautiful and emotionally impactful, Solidarités International’s Water Ink highlighted the danger of drinking unhealthy water for millions of people in developing countries.
4. PR geniuses Greenpeace did it again with Barbie and Ken’s Breakup – a media stunt by Greenpeace to stop Mattel using rainforest-derived packaging to wrap its dolls.
5. ‘My Farm’ was The National Trust’s campaign to get 10,000 members of the general public running a farm – bold, brave and possibly quite mad, which is exactly why we loved it.
6. We Are All Connected from our friends at WWF was a simple idea, beautifully executed. Just lovely.
7. A nod to the creators of this breast cancer detection campaign – Catch the Supervillain (In Your Breasts) for its original angle and attention-grabbing visuals.
8. And finally, BankTrack's 10 Reasons Why Bankers Are Mostly Human was a quirky, tongue-in-cheek way of lobbying banks to stopping investing in coal.
Let us know your standout campaigns of the year in the comment section below:


By Kate C | Published 17.12.11
Greenpeace VW campaign gets my vote. A shame george Lucas put the kibosh on it....