Top of the pile or a waste of time?

Last month, Keep Britain Tidy returned to UK screens for the first time in over two decades. The environmental charity’s 60-second advert aimed to launch their ‘Love Where You Live’ campaign – an initiative encouraging people to take pride in their local areas – firmly into the public eye. But was the £100,000 spent on airtime really worth it? I was asked to lend my opinion and ‘dish the dirty’ (as it were) on the advert. You can view my comments and add your own thoughts on Third Sector's website.