Offices are a bit boring, right?
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One Brighton is a property development in the centre of the city that's a little different to other developments. It’s designed, specified and built under the One Planet Living® principles – the global sustainability initiative developed by BioRegional-Quintain. They want to make sustainable high quality living and working easy, affordable and attractive. We were asked to create a campaign that showed One Brighton to be exactly that.
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Brighton is a vibrant, creative and environmentally aware city, so we wanted to get the people of Brighton involved in a conversation about what makes a great and green workplace. After all, this is what BioRegional-Quintain do best – create sustainable workspaces where people and business can thrive. This meant developing an integrated campaign using online and offline channels. All the marketing materials we produced featured real Brighton employees, and a Twitter campaign generated a real buzz around the city.
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The local business community responded brilliantly to being involved and featured in the marketing campaign. Perhaps more tellingly, every single commercial unit at One Brighton had sold within a year.
BioRegional-Quintain