Who says the greenest thing in the office should be the plants?
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Consumer Focus is the statutory consumer champion for England, Wales, Scotland and Northern Ireland. They tackle the issues that matter to consumers and give them a stronger voice. And they want to do this in the most sustainable way possible. So when it came to launching their first internal sustainability policy, it was important that everyone working at Consumer Focus was on board with a new, greener way of doing business.
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When it comes to communicating sustainability to an internal audience, it’s important to make people feel involved and make it feel relevant. So we created “I’m in” – a highly visible campaign that took over the Consumer Focus national office. CO2 and air miles mean nothing to most people. So we used tangible examples to make these abstract ideas a reality. On the day of the launch itself, we completely transformed the Consumer Focus meeting room into a sustainability base camp with “I’m in” graphic posters, hazard tape, pledge sheets and installations.
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The launch was great fun and was a real hit with the Consumer Focus staff. It also provided the blueprint for the rollout of the plan to Consumer Focus’ offices in Scotland and Wales. Over 70% of national staff attended the launch event voluntarily. Within the first six months of the launch great progress was made on changing the way people travelled and used paper. Just in terms of travel, staff saved the carbon equivalent of the space inside 360 double-decker buses or the weight of 60 full-sized adult giraffes.
Consumer Focus