How do you help the working world?
-
The Ethical Trading Initiative (ETI) is a unique alliance of companies, trade unions and voluntary organisations. They work to keep the world’s poorest, most vulnerable workers free from exploitation. And they do this by encouraging their corporate partners to take responsibility for employees across the globe. With their tenth anniversary fast approaching, they wanted a new brand that communicated with members in a fresh, exciting way.
-
We created a vibrant brand equipped with new logo, colour scheme and styling, plus some key messaging and a hard-hitting strapline. All of which was rolled out at their tenth anniversary conference. We also developed a theme for the conference – ‘Ethical Trade – the next decade’ – designed to raise ETI’s profile further and used in all media relations, materials and branding. And we made sure audiences were kept fully engaged by producing a striking stage set, screen visuals, conference literature and even the alliance’s Annual Review.
-
ETI now has an inspiring new brand able to carry it into a new era. More and more corporate, trade union and voluntary sector members are signing up to the alliance, committing to a Base Code of labour practice. Meaning more and more people are starting to work in conditions of freedom, security and equity. And that we’re moving towards a future where trading is truly ethical.
Ethical Trade Initiative