Should children be seen and not heard?
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24 million children currently grow up without parental care. By working with local partners across the world, EveryChild makes sure these children have the love, attention and protection of a family. And that they are given the support they need not to grow up vulnerable and alone.
EveryChild’s work is both vital and varied. They wanted an Annual Review that captured this and that kept readers actively engaged. But they also wanted an impactful publication – one that clearly outlined their year’s achievements whilst rallying supporters into action.
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Annual Reviews can often feel like a random collection of facts and figures. By creating an overarching ‘hopscotch’ theme for EveryChild’s Review, we kept it both consistent and engaging, whilst also speaking of a child’s journey towards a better future.
Black and white visuals were juxtaposed with vibrant colours to capture the urgency surrounding EveryChild’s work. Simple design and clear information levels were added to draw out the charity’s key successes. And strong calls to action were scattered throughout – encouraging readers to get involved.
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EveryChild’s 2011/12 Annual Review not only does justice to their great achievements this year, but allows them to communicate their message in a clearer, bolder way. Which means the charity should start commanding the audience it deserves. And that it will continue to flourish in its fight for the wellbeing of every child worldwide.
