How do you make Shelter's work hit home?
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Shelter is the UK’s leading voice in the fight against homelessness and bad housing. As the UK recession continued to hit hard, their work was needed more than ever before. They needed to let people know this, and know just how serious they were about tackling it. And to do so in a document that was traditionally seen as a fairly conservative piece of communication – their Annual Review.
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We think every piece of communication is an opportunity to do something interesting with your brand. So for Shelter's Annual Review we created a sharper, punchier tone of voice that reflected the campaigning edge of the charity. And we pushed their visual brand a bit further with the use of black and white photography, bold typography and a striking black, red and white colour palette.
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Whilst in no way a rebrand, Shelter’s Annual Review has started to show the charity in a different light – as a vital, edgy campaigning organisation that is fighting harder than ever to make sure everyone has a home.
Shelter