How do you keep the UK’s leading sports body on top if its game?
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The Sport and Recreation Alliance is the umbrella organisation for more than 320 governing and representative bodies of sport and recreation in the UK, including the FA, the Rugby Football Union and the Royal Academy of Dance. They needed a new brand that was more representative of who they were and allowed more people to understand the important work they do. Which is exactly the sort of challenge we enjoy.
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When the Sport and Recreation Alliance came to us they had already done a great deal of the strategic work. This freed us up to put the new brand into practice in the design and creation of a new logo, website, stationery, event materials and an annual report. And to make sure the brand was clearly communicated and adhered to, we put together a new set of brand guidelines.
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The rebrand has helped bring the Sport and Recreation Alliance’s work closer to a whole new audience. And fittingly for an organisation that works in one of the most energetic sectors possible, their more dynamic brand has given them a momentum and vibrancy they simply didn't have before.
Sport & Recreation Alliance