Find what matters, make it matter more
We delve beyond the surface to find what really matters about the work you do, and get to the heart of what it is you’re here to say. Then we tell the story that will make it matter more.
INVESTIGATE
Asking the right questions from the very beginning results in authentic ideas that forge deeper connections. Seeking truth and insight, we work on understanding you from the inside out, exploring where you are now, and where you want to be. We explore the possibilities of your landscape and the potential of your purpose and impact.
LISTEN & INVOLVE
This is about finding what matters most to the people for who you matter. Listening deeply to diverse voices from both inside and outside, and understanding their needs, beliefs and experiences, focuses the intention of the work and helps to map the way. And people feel part of your journey, they’ll feel much more committed to your destination.
REFLECT
Bringing together inside and outside views, our analysis holds up a mirror to what’s there and what could be. It shines a light on the key problems to solve, themes to explore and gaps to address. It provides a picture of evidence to take into workshops, campaign or communications plans and cases for change.
DISCOVER
Through collaborative workshops, we seek to answer the big questions of our communication challenges. By extracting, connecting and refining ideas from our research, we invite different ways of looking at the problem and your place in solving it.
DEFINE
This is about uncovering the direction of the creative work, and defining (or redefining) its purpose through a human lens. The big idea that will spark a shift in thinking, catalyse action and create the change you seek. The key messages. The central story. The masterplan.
VISUALISE
We translate the thinking into a visual treatment: a blueprint for bringing an identity, campaign or communication into vivid existence. Here the visual and verbal language begin to grow together, embodying and signalling the relationship you want to have with your audiences and the world.
DEVELOP & TEST
The proof’s in the pudding. In the telling of the story. Developing and test-driving our ideas — whether it’s an identity, campaign or communication — relies on the creation of content for the real world. This allows us to fine-tune a format and treatment fitting of the message, audience and ambitions of the work.
LIVE
If people are to remain at the heart of your communications, you must give them a clear role to play. How will you turn beliefs into behaviours, ideas into action, purpose into participation?
EVOLVE
How is your brand, campaign or communication helping you to fulfil your purpose and achieve your ambitions? For your organisation to grow in the right direction, your communications must evolve through testing, learning and evaluation. Monitoring useful indicators, along with objectives set earlier in the process, can help to make sure they serve you well.
