Social issues • 10 min read
A homeless man sitting in a nook in a street in Brighton.
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Pioneering projects that are disrupting the status quo

It’s a privilege helping pioneering charities and organisations find what matters — their true purpose, the positive change they want others to be a part of.

Identity & culture

Why B Corp matters to us

B Corp

Why we've been named a 'best for the world' B Corp

We've been recognised as a Best For The World™ B Corp, thanks to our commitment to people and the ways we choose to work together.

Life Buoy Life Buoy

In conversation with… Jane Petit, CEO, Foothold

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

Identity & culture

In conversation with... Karin Tenelius, co-founder, Tuff Leadership Training

Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.

Identity & culture

Our journey back to B Corp

In 2016 Neo became a founding B Corporation — or B Corp — joining a growing global community that uses business as a force for good. As we renew our social and environmental commitments, we ask our Nick (founding director) to reflect back on the journey, bumps and all, and share what we’ve learned along the way.


Why pitching won't help you find the right partner

If we want our working partnerships to be truly rewarding, we need to rethink how they begin.

Ways of working
Cartoon illustration of a horseriding hero leaps from a cliff

Take the Hero's Journey

Want to tell a story of change in the world? Sharpen up your storytelling with the Hero's Journey.


Learn the art of story

Neo is offering half-day storytelling workshops in London and Brighton, tailored for communications professionals working in the non-profit sector.

Lightbulbs hanging at Plenty Cafe Brighton

Bring your whole self: March meetups

Come along to our free sessions in Brighton & London and explore what wholeness at work could mean for you.

Ways of working
Someone jumping from a cliff ledge into the sea, as part of a coasteering activity

What insurance should you lose?

A thought on the skills you have and the skills you should use.

Ways of working
Sainsbury's, Live Well For Less

What makes a great 'brand idea'?

Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.

Worksheet for Designing a Wiser Behaviour Change Campaign

Designing a wiser behaviour change campaign

We think identifying shared purpose among the groups we’re trying to influence is one of the most helpful ways to shape a powerful campaign.


The tribal dance around climate change

How framing the fight against climate change as a left-wing cause scuppers conversation with the sceptics.


Five tips for co-coaching

When professional consultancy's not an option, consider the DIY option (Do It Yourselves).

Ways of working
Friston Forest beech trees by Green Explorer (Tom)

It's not (just) what you do

Powerful ways to work, learned through our project with Brighton & Hove Integrated Care Service.

Monty Don speaking at the 2-15 NHS Sustainability Awards

Three NHS Sustainability Awards for Care Without Carbon

Early recognition for our 'Dare to Care' campaign

Trillion Fund graphic - dinosaur fossil buried beneath wind turbines

Will content power a renewables revolution?

Kind of, says Trillion Fund's Sarah Lewis-Hammond.

Dragon's Blood Tree, Socotra Island = image by Flickr user Rob Waddington

No Cause An Island?

I first heard of Common Cause a while ago, but it was only when working with COIN recently, digging through their resources on Talking Climate, that I rediscovered it.