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In conversation with... Karin Tenelius, co-founder, Tuff Leadership Training

Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.

Identity & culture
Life Buoy

In conversation with… Jane Petit, CEO, Foothold

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

Identity & culture
Neo's Kelly Smith in Kingley Vale woods, South Downs National Park

We need our forests more than ever, and they need us

As we celebrate World Forests Day, we reflect on what forests mean to us, our organisation and the rest of the world – and why it's more important than ever to protect them.  

Winning hearts and minds must start from within charities – brand and culture – Neo Winning hearts and minds must start from within charities – brand and culture – Neo

Want to change hearts and minds? Start with your own

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.


The eight principles of successful optimism

Inspired by Meaning 2017, we explore eight ideas on practical positivity – and measure ourselves against them.


Why pitching won't help you find the right partner

If we want our working partnerships to be truly rewarding, we need to rethink how they begin.

Ways of working

How to create purposeful, lasting partnerships

Relationships are a big part of our work. Only with trust, openness and true collaboration can we begin to find what matters – then make it matter more.

Ways of working

Make the case for change

Behind every brilliant organisation is often one person who championed the need for change. You could be that person!


Changing how we think about values

You’ve got a set of organisational values – now how do you live them? We share how we're making sure we take our values off the PowerPoint slide and into our everyday working life.


Adeso founder Fatima Jibrell wins global environmental award

Neo studio

The cold war — icebucketchallenge and its detractors

Neo lead strategist Emmie Spencer explores the phenomenon of the #icebucketchallenge.

Image of May our intern - Neo

From May to September and beyond

Meet May – recent graduate from Central Saint Martin's and Neo's new intern.

Neo studio

Sane New World by Ruby Wax

Ruby Wax’s Sane New World – a self-styled user’s guide to the mind – has been doing the rounds in the Neo office recently.

Neo bookshelf

Why the Co-op is the most disappointing of brands

The Co-op frustrates me more than any other brand I can think of. I don't know what it stands for anymore and it doesn't either.


Ads worth having a little chat about

Here's our list of ads from recent times that didn't necessarily change the world but did perhaps shift views a little.


Our people of 2013

2013 – the year that brought us the selfie, twerking and a new future King. Here are the Neo team's people of the year.

Neo studio

Avoiding a crowdflop

It's easy to see the appeal of crowdfunding. It's the fun younger brother of traditional investment.


Why time's up for the Cinderella brand

Today almost every B2B organisation operating in the commercial world recognises the value of having and investing in their organisation's brand.


A Pukka result

The win was the perfect conclusion to the year-long campaign that also raised over £50,000 for WWF-UK. We'll raise a cup to that.