Identity & culture • 4 min read
  • Recent
  • By Topic

Why B Corp matters to us

B Corp

Why we've been named a 'best for the world' B Corp

We've been recognised as a Best For The World™ B Corp, thanks to our commitment to people and the ways we choose to work together.

Life Buoy

In conversation with… Jane Petit, CEO, Foothold

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

Identity & culture

In conversation with... Karin Tenelius, co-founder, Tuff Leadership Training

Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.

Identity & culture
Winning hearts and minds must start from within charities – brand and culture – Neo

Want to change hearts and minds? Start with your own

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.


Our journey back to B Corp

In 2016 Neo became a founding B Corporation — or B Corp — joining a growing global community that uses business as a force for good. As we renew our social and environmental commitments, we ask our Nick (founding director) to reflect back on the journey, bumps and all, and share what we’ve learned along the way.


Why pitching won't help you find the right partner

If we want our working partnerships to be truly rewarding, we need to rethink how they begin.

Ways of working
Picture of empty chair and bucket in garden, with caption; “Last summer you rose to one challenge. Since then many have been defeated by another.”

What we've learned since #lastsummer

Reflections on launching a major awareness campaign for the MND Association


Five reasons to read.... Frederic Laloux

Nicole makes the case for reading groundbreaking book Reinventing Organisations.

Neo bookshelf

Leading with your whole heart

Showing vulnerability at work feels risky, but it's powerful.

Neo studio

The change I’d like to see in 2015

Why I think 2015 has potential to be a pretty significant year.

Neo studio

Feeling okay with the octopus: four things we've learned from rebranding ourselves

We're used to doing it for other organisations, but as anyone who's tried to apply their skills close to home will know, you can be your own worst client.


Meeting ourselves where we are

How colleagues that mindfully meditate together can move mountains together.

Neo studio

International Women's Day

What does this day mean to women in the UK?


Time to tackle Female Genital Mutilation

Today I wanted to find the most impactful, single action that I could take to make a difference.


Business not as usual

There really has never been a more critical time to address the environmental, economic and social future of our world.