How do you activate a global sustainability strategy?
Kingfisher plc. is the third largest DIY retailer in the world, owning leading brands such as B&Q and Castorama. They had a strong history as a responsible business – particularly in sustainable forestry – but to become true leaders in their industry, they still had to do more. This meant creating ‘Net Positive’ – a pioneering new sustainability strategy that allows Kingfisher to move above and beyond ‘beyond neutrality’ in an effort to make a positive contribution to our world.
Net Positive was a groundbreaking next step for Kingfisher, with the strategy already winning numerous corporate responsibility awards. Despite this, the retailer had done little to promote their vision, or even share it with their employees and the outside world. What they needed was a set of communications that would launch their strategy globally, and inspire internal and external stakeholders to engage.
We worked with the central sustainability team to develop a new narrative for Net Positive that communicated its key priority areas – Timber, Wood, Innovation and Communities. This will be supported by a range of communications for Kingfisher to use internally and externally, along with techniques to engage 80,000 employees, across nine different countries and brands.