Kelly is a writer, brand strategist and creative director with a usefully diverse background in communications.

She learned her craft writing and editing business publications, picking up awards for carefully curated magazines and media work. After a few years as a freelance journalist, covering issues as disparate as LGBTQ+ rights, business sustainability, and the arrival of the smoking ban in pubs, she segued back into brand and communications, leading a digital content team while seeking out projects with purposeful organisations — including an edifying run as an arts charity consultant and trustee — until her path led to Neo.

As a partner and co-owner, Kelly’s strategic, creative and collaborative leadership has inspired the team to achieve more for the issues close to our hearts. She will ask the questions that drill down into what really matters, excavating compelling truths that inspire profound social and environmental change. Grasping the bigger picture while exercising obsessive attention to detail, she’s dedicated to turning these insights into stories that unite people around purpose.

Kelly is credited with editing Hidden Stories, an Arts Council funded graphic novel moving people to think differently about mental health and invisible illness.