In the tumultuous wake of Brexit, dialogue between the two sides of the debate felt crucial. We Unite – a collaboration between campaigners from opposing sides, wanted to facilitate conversations and build bridges that would help ensure unity after Brexit.
We worked work We Unite to create a guide to help people initiate important conversations within their communities. The resource is helping to create understanding, build relationships and bursting the bubbles that divide us.
Simple, bold visuals and typography was key to making the resource direct and accessible. The theme of unification ran throughout the design with the footer of each page becoming part of a flip-book style animation depicting two characters coming together and culminating in a handshake.