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Neo's Kelly Smith in Kingley Vale woods, South Downs National Park

We need our forests more than ever, and they need us

As we celebrate World Forests Day, we reflect on what forests mean to us, our organisation and the rest of the world – and why it's more important than ever to protect them.  

Environment
Sainsbury's, Live Well For Less

What makes a great 'brand idea'?

Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.

Identity
Worksheet for Designing a Wiser Behaviour Change Campaign

Designing a wiser behaviour change campaign

We think identifying shared purpose among the groups we’re trying to influence is one of the most helpful ways to shape a powerful campaign.

Campaigns

Making Space? That’s what digital demands of brands

Why our campaign for South East Dance is designed to be played with.

Campaigns
Picture of empty chair and bucket in garden, with caption; “Last summer you rose to one challenge. Since then many have been defeated by another.”

What we've learned since #lastsummer

Reflections on launching a major awareness campaign for the MND Association

Campaigns

Four tips for online content that spreads like peanut butter

What are we learning about why content travels online?

Campaigns
Mental Health Awareness Week 2015

Great minds in Mental Health Awareness Week 2015

We take a look at inspiring activities a wide range of organisations have been doing to promote Mental Health Awareness Week 2015.

Campaigns
Monty Don speaking at the 2-15 NHS Sustainability Awards

Three NHS Sustainability Awards for Care Without Carbon

Early recognition for our 'Dare to Care' campaign

Campaigns
Keble College

eCampaigning Forum 2015 - Opening my eyes to Open Space

It’s pretty amazing to go to an event where the organisation of the conference is just as interesting as the world-changing content we had all come together to discuss.

Campaigns

Man down? We need to talk

How changing our reluctance to talk can benefit our own and others' mental health.

Campaigns

The cold war — icebucketchallenge and its detractors

Neo lead strategist Emmie Spencer explores the phenomenon of the #icebucketchallenge.

Campaigns
Still from Scope's End the Awkward campaign video

Behind the campaign: Scope's 'End the Awkward'

We talk to Scope about how opening up the planning process led to one of our favourite awareness campaigns of the year.

Campaigns
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