Pioneering projects that are disrupting the status quo

It’s a privilege helping pioneering charities and organisations find what matters — their true purpose, the positive change they want others to be a part of.

As we celebrate World Forests Day, we reflect on what forests mean to us, our organisation and the rest of the world – and why it's more important than ever to protect them.  

Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.

We think identifying shared purpose among the groups we’re trying to influence is one of the most helpful ways to shape a powerful campaign.

Why our campaign for South East Dance is designed to be played with.

Reflections on launching a major awareness campaign for the MND Association

What are we learning about why content travels online?

We take a look at inspiring activities a wide range of organisations have been doing to promote Mental Health Awareness Week 2015.

Early recognition for our 'Dare to Care' campaign

It’s pretty amazing to go to an event where the organisation of the conference is just as interesting as the world-changing content we had all come together to discuss.

How changing our reluctance to talk can benefit our own and others' mental health.

Neo lead strategist Emmie Spencer explores the phenomenon of the #icebucketchallenge.