A new look for Sova

It’s been a busy few days in the Neo office, with the Adeso launch taking place yesterday, and Sova – another of our great charity clients – unveiling their new brand today.

Sova has been working with offenders, ex-offenders and young people for over 35 years, helping them to find the confidence to steer clear of crime and improve their lives. Last year, the charity and its volunteers supported more than 8,500 people to find jobs and integrate back into society. Yet despite this type of achievement, Sova’s work has always stayed largely under the radar.

With the recent changes in funding structures, and with a brand that had remained untouched for many years, Sova saw an opportunity to build a new identity that would enable them to stand out from the crowd. We’ve been working with Sova for more than a year to make this happen – helping them raise their profile, refine their strategic focus and create a highly distinctive, non-institutional and human brand that speaks directly to their volunteers and the people Sova helps.

The new brand and website should open up Sova’s work to a much wider audience, meaning even more people can seek the practical advice and support needed to build better lives. We wish Sova the very best of luck with the launch, and look forward to seeing their amazing work firmly in the spotlight from now on.