How to tell purposeful stories that move people to action

The four foundational elements to telling stories that matter — and making them matter more by compelling modern audiences feel, think and do.

If homelessness is as much about health as it is about housing, why isn’t the government doing more?

It’s a privilege helping pioneering charities and organisations find what matters — their true purpose, the positive change they want others to be a part of.

Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.

Want to tell a story of change in the world? Sharpen up your storytelling with the Hero's Journey.

Neo is offering half-day storytelling workshops in London and Brighton, tailored for communications professionals working in the non-profit sector.

Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.

Our brand strategist Emma on the role of connecting with purpose - as individuals, organisations and as a movement.

Powerful ways to work, learned through our project with Brighton & Hove Integrated Care Service.