Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.
As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.
A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.
Want to tell a story of change in the world? Sharpen up your storytelling with the Hero's Journey.
Neo is offering half-day storytelling workshops in London and Brighton, tailored for communications professionals working in the non-profit sector.
Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.
Our brand strategist Emma on the role of connecting with purpose - as individuals, organisations and as a movement.
Powerful ways to work, learned through our project with Brighton & Hove Integrated Care Service.
You’ve got a set of organisational values – now how do you live them? We share how we're making sure we take our values off the PowerPoint slide and into our everyday working life.
We're used to doing it for other organisations, but as anyone who's tried to apply their skills close to home will know, you can be your own worst client.
"I felt this was my first test, a chance to prove myself, show that I knew what I was doing."
The Co-op frustrates me more than any other brand I can think of. I don't know what it stands for anymore and it doesn't either.
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