How to tell purposeful stories that move people to action

You’ve got a set of organisational values – now how do you live them? We share how we're making sure we take our values off the PowerPoint slide and into our everyday working life.

We're used to doing it for other organisations, but as anyone who's tried to apply their skills close to home will know, you can be your own worst client.

"I felt this was my first test, a chance to prove myself, show that I knew what I was doing."

The Co-op frustrates me more than any other brand I can think of. I don't know what it stands for anymore and it doesn't either.

Here's our list of ads from recent times that didn't necessarily change the world but did perhaps shift views a little.

It's easy to see the appeal of crowdfunding. It's the fun younger brother of traditional investment.

Today almost every B2B organisation operating in the commercial world recognises the value of having and investing in their organisation's brand.

Segmentation in this way creates a division, a choice between brand or values, and perpetuates the idea that you can only have one or the other. But, increasingly, brands need to operate within ethical and sustainable frameworks.

In digital, it can be the simplest of concepts, enabled by widely established platforms, that create a great opportunity for brands to innovate.

The win was the perfect conclusion to the year-long campaign that also raised over £50,000 for WWF-UK. We'll raise a cup to that.

Whether you work for a charity or within the digital sector, the report highlights some of the pitfalls and successes any of us could learn from.

As a participant in the Brighton Fuse research, I attended their Brighton Digital Festival event with much anticipation of what had been discovered.