How to tell purposeful stories that move people to action

The four foundational elements to telling stories that matter — and making them matter more by compelling modern audiences feel, think and do.

How our collection of films about the South Downs is inviting people to rediscover the nature and culture on their doorsteps — and their place in it.

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.

If we want our working partnerships to be truly rewarding, we need to rethink how they begin.

Inspired by Meaning 2017, we explore eight ideas on practical positivity – and measure ourselves against them.

Want to tell a story of change in the world? Sharpen up your storytelling with the Hero's Journey.

Neo is offering half-day storytelling workshops in London and Brighton, tailored for communications professionals working in the non-profit sector.