How to tell purposeful stories that move people to action

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.

As we celebrate World Forests Day, we reflect on what forests mean to us, our organisation and the rest of the world – and why it's more important than ever to protect them.  

Relationships are a big part of our work. Only with trust, openness and true collaboration can we begin to find what matters – then make it matter more.

Celebrating almost a decade of working with Compassion in World Farming has inspired us to explore the impact of our everyday choices and commit to tackling global challenges.

Inspired by Meaning 2017, we explore eight ideas on practical positivity – and measure ourselves against them.

Want to tell a story of change in the world? Sharpen up your storytelling with the Hero's Journey.

Neo is offering half-day storytelling workshops in London and Brighton, tailored for communications professionals working in the non-profit sector.

Come along to our free sessions in Brighton & London and explore what wholeness at work could mean for you.

A thought on the skills you have and the skills you should use.

Sometimes a simple concept can power a brand story for years. Here's how we define a brand idea, and three of our favourites.

We think identifying shared purpose among the groups we’re trying to influence is one of the most helpful ways to shape a powerful campaign.

Our brand strategist Emma on the role of connecting with purpose - as individuals, organisations and as a movement.