World Diabetes Day is child’s play for Diabetes UK

Today marks World Diabetes Day and also the launch of our new campaign for Diabetes UK – the UK’s leading diabetes charity.

The ‘4Ts’ campaign is designed to raise awareness of the signs and symptoms of Type 1 diabetes – a potentially fatal condition largely affecting children and young people.

The 4Ts reference the four key signs and symptoms of Type 1 diabetes, including excessive thirst and tiredness. Diabetes UK hope that by making more parents and carers aware of these small but significant symptoms, more children and young people can get the treatment they need before it becomes life-threatening.

The campaign is being rolled out on national and local TV and press and you can find out more about it here.