2013 – the year that brought us the selfie, twerking and a new future King. Here are the Neo team’s people of the year.
The full-page ads taken out today in the Times, Daily Telegraph and Guardian are designed to ensure that the upper house is aware of the breadth and intensity of opposition.
It’s easy to see the appeal of crowdfunding. It’s the fun younger brother of traditional investment.
The explosive power of reactive campaigning online was again shown yesterday, when Asda accidentally inspired the best mental health campaign of the year.
Today almost every B2B organisation operating in the commercial world recognises the value of having and investing in their organisation’s brand.
Segmentation in this way creates a division, a choice between brand or values, and perpetuates the idea that you can only have one or the other. But, increasingly, brands need to operate within ethical and sustainable frameworks.
We all know what a blog is – or do we?
Sustrans wanted to immerse people in what they really do, which is work to make smarter travel choices possible, desirable and inevitable.
In digital, it can be the simplest of concepts, enabled by widely established platforms, that create a great opportunity for brands to innovate.
This example of a non-profit campaign using social media is one close to my heart, and shows how a simple, low-cost idea can get great results.
We decided that it was time to venture beyond the studio and get our hands dirty, so we got in touch with Moulsecoomb Forest Garden.
The win was the perfect conclusion to the year-long campaign that also raised over £50,000 for WWF-UK. We’ll raise a cup to that.
You’d need a shard of ice in your soul to have not been even slightly moved by yesterday’s incredible Ice Climb stunt.
You can see Ptol’s bee at this weekend’s Glastonbury festival or from the comfort of your laptop.
Karen McGrane’s Content Strategy For Mobile is an approachable, practical, even entertaining argument for going mobile-first with your digital content.
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