How to tell purposeful stories that move people to action

Or would you donate £100 to a charity to save 10 people?

Today I wanted to find the most impactful, single action that I could take to make a difference.

I can't remember leaving a day's conference feeling so inspired and well-equipped to do better work.

2013 – the year that brought us the selfie, twerking and a new future King. Here are the Neo team's people of the year.

The full-page ads taken out today in the Times, Daily Telegraph and Guardian are designed to ensure that the upper house is aware of the breadth and intensity of opposition.

It's easy to see the appeal of crowdfunding. It's the fun younger brother of traditional investment.

The explosive power of reactive campaigning online was again shown yesterday, when Asda accidentally inspired the best mental health campaign of the year.

Today almost every B2B organisation operating in the commercial world recognises the value of having and investing in their organisation's brand.

Segmentation in this way creates a division, a choice between brand or values, and perpetuates the idea that you can only have one or the other. But, increasingly, brands need to operate within ethical and sustainable frameworks.

We all know what a blog is - or do we?

Sustrans wanted to immerse people in what they really do, which is work to make smarter travel choices possible, desirable and inevitable.

In digital, it can be the simplest of concepts, enabled by widely established platforms, that create a great opportunity for brands to innovate.