We're celebrating Edith Cavell today. May the #courage and light of women that history overlooked continue to shine… https://t.co/8rL96abfkg
A year on from #WorldAidsDay 2017, we reflect on the #READYtoDecide campaign we worked on with @theaidsalliance. Gr… https://t.co/eg2ytjuJeC
Perhaps the answer lies in three approaches close to our hearts at Neo: #Courage #Curiosity #Collectivism https://t.co/PkoCRCwtCd
It’s a simple enough idea but it informs everything we do. From the organisations we work with to the way we work with them. We find the things that matter most about the people and organisations doing the work that really matters. The key insight or truth from which to create a brand, a campaign or a seismic change. Then we amplify this through inspired creative and design thinking. You could call it sustainable communications. We call it doing the work that matters.
It’s your stories that count. Your work. Your ambitions. Our work is about making this matter more. We build brands. We create campaigns. We design and write communications. We do so with creativity, objectivity and a belief that the best stories should belong to those that are changing the world for the better.
We’re not new to this. We’ve only ever worked with organisations doing interesting, important work. Ten years ago that meant charities and public sector organisations. Now it also means purpose-driven businesses and social enterprises. Organisations that might make a profit but are motivated more by the need to make a positive social or environmental impact.
This is the work that matters. We want to make it matter more.
We’re on the side of the optimists. Those of you with the ideas and ambition to solve the world’s biggest challenges even if that means starting small. Those that shine a light on the problems and get us excited about the solutions, whatever the scale. Over the past fifteen years we’ve worked with some of the best.
