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We build brands for the pioneers making our world a better place

To change the world for the better, we need to better connect with the world

We’re Neo, a purposeful strategic and creative partner for the pioneering organisations making our world a better place. Our work is about helping you to create deeper connections through identity, culture and communications. Connections that move people to be part of real, radical human change.

We do this by finding what matters — then making it matter more.

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Our Work

Finding what matters, making it matter more

See our approach

Global Justice Now

Global Justice Now

After 45 years of radical campaigning, it was time to find what changed, and what really mattered, about a movement fighting for an end to poverty on a global scale.

Identity & communications

Here

Here

We believe in building brands with purpose. We try to bring that lens to every project we tackle, big or small. True purpose matters, to everyone we work with.

Identity & website

Crisis

Crisis

After 50 years as an outspoken voice for the homeless, Crisis needed to focus its brand in support of an audacious goal: to finally put an end to homelessness.

Identity development

Royal College of Pathologists

Royal College of Pathologists

Inspired by what pathologists see looking through their microscopes, we brought to life the urgent need and purpose behind their vocation.

Annual report

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We’re with you, world changers

We’re with the optimists. Those who believe the world can be different, that radical human change is possible. The pioneers. The progressives. The trailblazers. 

Those with the ideas to unlock our greatest challenges, but also the boldness of heart and mind to make change happen.

These are the organisations of purpose — social enterprises, charities and sustainable businesses among them — that shine a light on the problems and get us excited about the solutions, whatever the scale.

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PIONEERS WE’VE PARTNERED WITH
The articulation of our new identity was one of the real strong points of Neo’s work.
Jane Petit | CEO, Foothold
Neo have been fantastic to work with. They have supported us to align multiple national partners around a shared purpose, creating a powerful vision we are collaboratively striving towards every day.
Sion Kitson | coaching & professional workforce, Sport England
I think it’s testimony to how well Neo conceptualised the initial idea that we have a campaign that can be sustained beyond its initial lifespan.
Lola Abayomi | communications advisor, Frontline AIDS
In partnering with Neo, we wanted to work with a creative organisation with whom we could build a meaningful relationship.
Robert O’Mahony | head of global sustainability, Logitech
The Neo team can be trusted to deliver high-quality work in a collaborative manner.
Jenny Berg | senior advisor (knowledge & comms), Frontline AIDS
With Neo’s support we are developing our workplace to be one which creates a culture of consistency, appreciation and lived values.
Nicky Jacques | chief officer, Shropshire Partners in Care
Our Thoughts

The best stories belong to those who’re changing the world for the better

Our journey back to B Corp

In 2016 Neo became a founding B Corporation — or B Corp — joining a growing global community that uses business as a force for good. As we renew our social and environmental commitments, we ask our Nick (founding director) to reflect back on the journey, bumps and all, and share what we’ve learned along the way.

Sustainability

In conversation with... Karin Tenelius, co-founder, Tuff Leadership Training

Why creating simple, open, honest dialogue is essential to teams going through big change, like redefining their purpose and identity.

Identity & culture
Winning hearts and minds must start from within charities – brand and culture – Neo

Want to change hearts and minds? Start with your own

A brand story is much stronger if it rings true within the organisation. So, if you want to connect better with your supporters, dare to start with yourselves.

Identity
Life Buoy

In conversation with… Jane Petit, CEO, Foothold

As demand for support surges amid the coronavirus crisis, is it time for benevolent funds to rethink their purpose? We speak to Foothold CEO Jane Petit.

Identity & culture

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WORLD-CHANGING CONVERSATIONS
What you do matters, let’s make it matter more

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